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Honest Rates TalkA weekly letter

How freelance pricing actually works.

The math shown every time. No promise of what anyone will earn.

Sample issue, written to show the idea. Every figure in it is an example and made up.

Hourly or fixed? Start by counting the hours.

An hourly rate pays you for time. A fixed price pays you for the result, and you carry the risk of the clock. Neither is better. They answer different questions, and the first question is how long the job really takes.

hoursprice
Example job: 10 hours of work10 h
Example hourly rate$40
Example hourly total$400
Example fixed price, if it really takes 14 hours$400
Example effective rate on the fixed priceabout $29 an hour

The fixed price felt safe. The clock disagreed.

Raises are a conversation, not a leap

Raise rates for new clients first, because it costs nothing to try. For an existing client, give notice, name the date and keep the reason short. If a client leaves over a modest raise, you have learned something about the fit.

Slow months are part of the math

A freelance year has quiet stretches. Pricing that ignores them looks fine on paper and fails in February. Think in months, not in single jobs, and keep a note of how many weeks were unpaid.

Example: 4 paid weeks in a month4 w
Example: 1 unpaid week for finding work1 w
Share of the month that pays, in this example4 of 5 weeks
No promises. This letter never says what you will earn. It shows how to work out what a job needs, so the number is yours.

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